About PPC
PPC (Pay Per Click) is a considerable piece of search engine marketing which in some way makes it similar to SEO. But what is the difference between these two? SEO is designed to optimize basic parts of the website: content (including texts, videos, pictures, etc.), links, site architecture, and so on. It is predominantly free or very cheap to execute. PPC attracts traffic on a paid basis by operating with a search engine’s advertising platform.
How does it work
All search engines are keen to have websites to promote themselves on a paid basis as it is the main source of their income. To allow monetization, engines like Google created their bidding platforms where websites basically bid for each specific keyword. Upon the user’s request for this keyword, the website will appear on top of the search results. A platform then will charge a fee for each click users make on this advertisement. The cost per click is calculated automatically for each bidder considering the quality of an ad, website content relevance, bidding density, and other factors. The search engine’s algorithm set the rules for the PPC industry to follow, and compliance with these guidelines is what makes this marketing field hard to manage and PPC specialists so demanded.
Why consider PPC implementation
Pay Per Click campaigns are easy to track and super fast to setup if done right. This is the key advantage over SEO. You can see the effectiveness of your campaigns almost immediately with concrete metrics. This enables decision-making regarding the performance of these campaigns and provides valuable insights on the search behavior of potential customers. Upon correct setting and appropriate utilization, PPC ads might catapult sales, draw new leads, and drive attention to brand or product in a matter of hours.
What kind of PPC services we provide
The main reason our PPC team being so demanded in Blue Bell, Pennsylvania is because of the ability to setup PPC campaigns faster than competitors and with better cost-efficiency. We specialize in Google AdWords, Amazon, Facebook, Microsoft advertising platforms and many more on-demand. Our vast experience in PPC setup will get you maximum out of the budget by keeping CPC lower and CTR higher.
It’s always a good idea to contact our company for professional PPC services in Blue Bell, Pennsylvania!