Digital marketing in a nutshell
Digital marketing is a collective term for online promotion vacked up by digital technologies. As soon as internet became a place where people started spending their time, marketing began to take advantage from it. Past 20 years digital marketing was improving on both technological and creative sides each year. The pace of change is even faster today as social interactions are getting furthermore based on gadgets and online services. Digital marketing involves hundreds of smaller tools that work as a unit for ultimate common goal of making people spend their money on things they don’t really need. Typical resources of DM are SEO, e-mail marketing, SMM, advertising, etc.
Why Digital Marketing is so important?
We will not go into the detail on this one. The easiest way to convince we know is statistics. Over 90% of US companies that conduct marketing activities are using digital marketing tools. It’s almost impossible to imagine a successful business that skips digital interactions. Besides, if we compare classic ways of promotion such as billboards and radio announcements, we’ll know that digital campaigns are easy to launch, track, scale up and down or disable in a matter of seconds. Special tools will also automatically calculate the effectiveness in detailed numbers which makes it easy to forecast expenses and returns.
How do we run digital campaigns?
Our digital team specializes in online marketing for a couple of years now. Our responsibility is to setup and maintain digital marketing campaigns for local small and medium businesses in Blue Bell, Pennsylvania. Our experience includes hundreds of projects of varying complexity and learned how to squeeze small marketing budgets to the last drop of effectiveness. We have managed profitable strategies in PPC, PR, SEO, SMM and other fields. Our goal is to prove our best at digital marketing and to establish new benchmark of quality for the industry.
In case you’re in serach of professional digital marketing developmnet teams in Blue Bell, Pennsylvania, feel free to contact us right now!